Bloom Bake Shop fills their bakery cases from scratch every morning, crafting classic American desserts with local, seasonal, and organic ingredients. The Bloom team wanted to expand their corporate catering business and needed an attractive print piece to distribute to potential clients. With a slew of new offerings, including baked doughnuts perfect for morning meetings, Paper Robot was engaged to take photographs of the treats and design an eye-catching, easy-to-read pamphlet. To maximize the impact of the mouth-watering photos, I designed an oversized trifold brochure (11x17) that showcased their most popular catering items at nearly life size.
Additional photography samples from this and other projects with Bloom can be viewed here. In 2016, Bloom renovated a VW bus into a food truck and asked Paper Robot to design the vehicle wrap and promotional flyer; both can be seen here.
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