Casa Carmen

When our creative director’s neighbor opened their home for short stays, they asked us for help turning their rental into a brand. In speaking with them, we discovered that their mother had owned rental properties in their native Mexico, and that she was the consummate host. We built an identity for the cheerful, welcoming home in homage to her, Señora Carmen. The logo features a hand-written style wordmark paired with a pineapple, a well-known symbol of hospitality. We also provided photography, copywriting, and website design services for CasaCarmenMonona.com.