Duluth Trading’s Apothecary Line
Our creative director was brought onto the rebrand of Duluth’s Apothecary line (formally “Spit & Polish” from the very beginning. From concepting a unifying identity, to product and scent naming, to designing the labels, we had a great time working with their in-houe team to bring this creative vision to life.
Services
Concepting & Naming
Art Direction
Graphic Design
What we did for Duluth Trading’s Apothecary Line Relaunch
Punchy Creative and Clean Design
Our creative director dove straight into the project, kicking things off with in-depth market and competitor research. Collaborating closely with the Duluth team, she helped develop the brand’s signature playful characters and witty, irreverent taglines. She also art directed select illustrations, ensuring everything stayed true to the brand’s bold personality. The final concept came to life through packaging that pairs vibrant colors with clean, modern typography—making it easy for customers to spot their favorite scent at a glance. A few of our personal favorites? Young Buck (“Goes hard from dusk ‘til dawn”) and Glory Daze (“Put it on and pass it to the left”).
Shoutout to Duluth’s A-plus Team: Lanea Martin, Associate Creative Director; Terry Kjersten, Senior Copywriter; Jane Salerno, Packaging Designer; Mark Dambach, Senior Illustrator. All photos on this page are property of Duluth Trading Company.
